Key terms in media

• Takeover

Takeover means when a big company comes and takes over another company to make it their own

• Merge

Merge is when two companys come together and work as one

• Vertical intergration

The combination in one company of two or more stages of production normally operated by separate companies.

• Horizontal integration

absorption into a single firm of several firms involved in the same level of production and sharing resources at that level.

• When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributor.